On Tuesday, choose which 75-minute sessions to attend from two tracks. No advance selection is necessary. Also, we’ll provide an awesome lunch.
Choose Abby or Marc at 8:30am
with Jeff Gothelf
Marc will share the story of how a book he co-authored—This is Service Design Thinking—led to his role in developing software to support service design projects, and to creating a business that integrated service design principles into every aspect.
We’ll learn how he utilized service design thinking to prototype everything from product features to the business model, to how he priced products. He’ll share lessons from building his business: what worked, what didn’t, and how he integrated concepts and methodologies like Lean Startup, Agile, Service Design, Design Thinking, and more, into one big customer-centered “thingie.”
Jeff will show you how to:
- Start a service design practice ASAP
- Use specific methods and tools in your service design practice / design sprints
- Include customers in your entire development process
- Apply service design thinking principles to your design practice
Jeff’s talk will have a small overlap with what he covers in his workshop.
Choose Kim or Whitney at 10:15am
will show you how to:
Everyone sees Jared at 12:45pm
Design for Delight—Transforming Your Designs From Good To Great
with Jared Spool
in Plaza A–B
For the longest time, making a great experience for the user was a business-strategy luxury item. A great product only had to work and ship. A great experience was a nice-to-have, not a requirement. Times have changed. The cost of delivering a product is no longer a barrier to entry. Quality is no longer a differentiator. What’s left? The user’s experience.
Every part of the organization must be infused with an understanding of great design. Your organization has to cross the UX Tipping Point. You must increase everyone’s exposure to users, communicate a solid experience vision, and install a culture of continual learning. With that, design will become your organization’s competitive advantage.
Choose Richard or Dan at 2:30pm
will show you how to:
Choose Steph or Nathan at 4:15pm